On - The - Spot Spectators ’ Motivations , Experiences , and Satisfactions at the 2011 TPGA Ever Rich Championship

The study investigated the 2011 TPGA Ever Rich Championship – North Bay Open spectators’ on-the-site spectating motivations, experiences, and satisfactions. The research was conducted on a convenience sample of the on-the-spot spectators at the North Bay Golf and Country Club. A total of 200 questionnaires were distributed, of which 185 valid questionnaires were collected, approaching a 92.5% response rate. The data obtained was analyzed with statistical techniques. First, the data showed significant differences in motivations, experiences, and satisfactions relative to demographic variables among the on-the-spot spectators. Second, spectating motivation, experience, and satisfaction were significantly related to one another. Keywords—Spectating motivation, spectating experience, spectating satisfaction.